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Selling Your Home

Selling Guide For Property Owners

Step 1: Defining Success

Outlining Your Objectives
• What is your motivation to sell?
• What is your timeline to move?
• Where are you moving?
• What is most important for you?

Understanding the Market
• Market Dynamics: Macro v. Micro
• Market Forces: Supply and Demand
• The Numbers: Trends and Metrics
• Analysis of Active, Pending, and Sold Transactions
• Personal Timing and Seasonal Considerations

Your Home: Strategic Planning
• Outline Features and Benefits
• Determine Key Differentiators Based on Active Inventory
• Establish Target Market and Buyer Profile
• Create Profile-Based Buyer Attraction Strategy

Step 2: Listing Details

Finalize Documentation & Contractual Agreements
• Complete Any Property Improvements
• Engage Staging Consultant
• Engage Photography and Media Professional
• Organize Trusted Advisor Meeting
• Define Launch Timeline

Marketing Preparations
• Property Launch Collateral
• Traditional Advertising
• Digital Marketing Plan
• Social Media Strategy
• Broker Network Exposure
• Showing Strategy
• Direct Mail and Community Approach
• Cross-Marketing
• International Buyer Strategy
• Public Relations

Step 3: Introducing the Property

Launching the Marketing Plan
• Creating the Perception of Value
• Attracting and Qualifying Potential Buyers
• Safe Showing
• Monitor Interest
• Weekly Reports, Updates, and Communication Strategy
• Respond to Changes in the Market

Negotiating Strategies
• Procure Written Offers
• Qualify and Analyze the Merits of Each Offer
• Strategically Respond to Offers
• Negotiate to Optimize Price and Terms
• Multiple-Offer Process and Back-Up Offer Strategies

Step 4: Escrow Process

Execute the Contracts
• Complete Disclosures
• Meet Deadlines and Contingency Periods
• Fulfill Duties and Responsibilities
• Introductions to Relocation Concierge

Closing
• Transitioning from the Property
• Final Documentation
• Closing and Celebrations

Working Together Again
• Staying in Touch and Keeping You Informed
• Second Homes and Investment Properties
• Providing Resources, Feedback, Testimonials, and Referrals

FIND OUT HOW MANY BUYERS ARE SHOPPING OUR WEBSITE FOR A HOME LIKE YOURS

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Work With Brad

As the esteemed ambassador for Douglas Elliman in Santa Rosa Beach, Brad proudly unveils a sales portfolio exceeding $300 million, earning him well-deserved recognition among the top 0.3% nationwide for sales volume over the past three years.

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Contact Details

BRAD REESE

Phone

(850) 797-7930

[email protected]

Address

3124 West County Highway 30A Santa Rosa Beach FL 32459

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